A Holistic & Compassionate Approach to Healing
2024 – 2026
Dr. Joan Tucker, Licensed Psychiatrist
After years of leadership at a major Canadian clinic, Dr. Tucker transitioned to independent practice. Her goal: to merge clinical excellence with a soulful, holistic approach to mental health. Kroki was engaged to bridge the gap between her deep expertise and the digital-first market of today.
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Increase in Website Traffic
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Visitors Booked Consultations
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Third-Party Dependence
The Strategic Journey
The Challenge: Dr. Tucker is a specialist in ADHD, sleep disorders, and anger management. However, moving from an institutional environment to a private practice in Quebec and Ontario presented three critical hurdles:
Breaking the “Clinical Coldness”: Standing out in a saturated, sterile market.
Building Instant Trust: Establishing authority without the backing of a major institution.
Customer Acquisition: Streamlining patient onboarding without relying on third-party referrals.
The Kroki Intelligence:
To solve the trust gap, we utilized AI-driven sentiment analysis to map the visual triggers of Dr. Tucker’s target demographic. We discovered that high-value patients were seeking ‘Clinical Warmth.’ We then engineered a brand identity and automated telehealth workflow designed to destigmatize the patient experience while maximizing clinical authority.
The Solution: We delivered a comprehensive ecosystem including:
Sovereign Branding: Nature-inspired visuals paired with empathetic, high-conversion language.
Digital Infrastructure: A patient-centric platform with integrated telehealth and direct-booking modules.
Targeted Growth: Precision-engineered SEO and social storytelling to attract specialized ADHD and sleep-disorder leads.